First, as I have said before many times over the years….

There is no real such thing as “Artificial Intelligence” or “AI”. It is really a marketing term.

It requires that a coded computer be able to notice that it has made a mistake, change it’s own code to correct that mistake.

So, what we really have is a pre-programmed branch code system where given the exact same criteria, it will make the exact same decision every-time.

It started with the idea of a term we call ‘fuzzy logic’. That means it does not have to be exact, but the closest known representation to the target. Do you have confidence yet  ?

It may look dazzling and is far beyond what many can explain or comprehend to look ‘intelligent’, but is just a computer looking at data making decisions pre-programmed by a human but far faster that a human can.

The problem is, just how is all of that that used ?

AI creates nothing new…. YET ! …It borrows and splices from what is out there in it’s known world… it’s warehouse.

Just what is it’s warehouse ?

Everything and anything it can read on the internet PLUS that which it has been given manually like consumer data obtainable from DATA PHARMS.

At this point, we are assuming it’s not going to be told to ‘HACK’ into other private data stores. Don’t assume less than the worst. As a webmaster, I see AI being used to hack now. It is being used by hackers to check security on websites and without the request of the owner/operator.

Yea, the stuff you gave up knowingly when you joined that shopping club for a discount where they raised all prices, but will give you a more normal price if you share your purchasing info with your personal info to attach it to.

They do not need all of your info. Normally a phone number or email address is enough to link it to a street address and user name from other data.

So don’t feel safer because it is not a complete personal ID on you. A little is everything when you look at it all.

The stuff you posted on Facebook or Twitter where they actually have facial recognition programs to extract that data from the videos and photo’syou posted to know who your friends are.

The stupid games you play on your phone that steal your contact list and not just how much free time you have, but when you have free time. When you watch movies and just what do you watch. You might derive you have kids, are married or divorced.

And the stuff you did not realize you were giving up that is written in those updated user agreements you don’t have time to read, like sharing your cellphone subscriber ID. So they know that you walked into that store and how much time you spend in front of what display, along with potentially facial recognition collected.

I doubt I could give you a better list in written format that did not take a day to compile, but you should get the idea.

Like many of these instances I could describe, many of you say… …so what. I don’t see the harm in that.

But now understand that you may not be offered a better price because of ‘who you are’ or ‘the color of your skin’ or your ‘political affiliation’ or your ‘sexual preferences’ or your last boss has a grievance against you. That last one has to grab you right?

The problem is all of this data and that decision of how to use it is up to the money that controls it and there is no regulation to provide guardrails. Not just that, you don’t know if the information they have is accurate and represents the actual you. There is no chance to see the data or even know when it is used against you in some way.

So, now you just have to wonder if that next interest rate, price of insurance or just about anything is the result of what is now being called…

“SURVEILLANCE PRICING”

I warned of this well over 10 years ago and here it is.

Solution ?

The only real solution as I see it, since any attempt to put guardrails up will be like trying to keep big money out of politics, is to get rid of data pharms.

Nobody really can justify compiling user data for sale or rent without the express authorization of the user him or her self. And written authorization should be required to be shared. That transfer must also be recorded and tracked.

If anyone actually thinks you can regulate out of this, where is that plan ?

The state/governments would like to do this as well, but that is a bridge to far, so they rely on the private sector to do it for them. They can demand it at anytime for FREE.

It’s like Pandora’s box.

They open it because they can. You are passive. The tech curve happens at a rate 5 years ahead of the average comprehension or more for those who do understand.

You were blind before you discover you have eyes.